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Which shade of white?

Which shade of white? 

The mere mention of the word “Wedding” and a white dress will more than likely spring to mind - the quintessential White Wedding gown is by far the most adhered to wedding tradition across all cultures.


Though white has been worn traditionally for hundreds of years, “white” is really not as simple and straight forward a wedding gown colour choice as it seems, there are literally hundreds of shades of white. Ivory and creamy Off whites are definitely on trend, with even the occasional Champagne – there is a plethora of choice!


As a general rule of thumb, the darker your skin tone, the brighter white you can go. Fairer skin tones however tend to get washed out by these same bright white hues.

An unflattering shade of white can make a bride look washed out or even sickly – sometimes even overtaking even a gown’s design in importance in this regard.


Which white then, best suits you?

Yellow skin tones -

These skin tones carry most whites well through a Natural white or Off-white is most flattering.


Fair/Pink skin tones -

These complexions should avoid bright whites. Choose Ivory or warm whites (Creamier than Natural white, often called “Candlelight) instead to help bring out a dewy glow.


Dark skin tones - 

You are in luck! These skin tones can often wear almost any shade of white well, unless you have an Olive undertone, then we advise you avoid the creamier, yellow shades of white which can dull your complexion.


Olive skin tones - 

Champagne which often has underlying hints of gold or pink is a universally flattering colour, though looks best on Olive complexions.



Still can’t find the right shade of white for you? Perhaps consider a coloured wedding gown, we’re firm believers in wearing whatever you feel looks best on your wedding day, be it white or not! Blush Pink, Lavender, Rose, Nude and pastel coloured wedding gowns are gaining popularity, being unique yet still conveying the purity and tradition of a white dress.



Though whatever hue you choose, worn with a spirit of joy and celebration on your wedding day, will look fabulous!